Google E-A-T: Is Yours Where It Should Be?

Google’s algorithm update in August of 2018, which focused on credibility and improving the user experience, has had a big impact on businesses across the board. One aspect of this change that is particularly important for businesses to understand is what it means to have good E-A-T. In this blog post, we will define what is Google E-A-T and explain how businesses can improve their E-A-T in order to rank higher in search engine results pages.

E-A-T: Expertise, Authoritativeness, and Trustworthiness

What is Google E-A-T? It is the three main pillars that Google is looking at when deciding whether or not a website is credible. In order to have good E-A-T, it is important for businesses to focus on these three areas.

Expertise:

Google wants to know that you are an expert on the topic you are writing about. This means having in-depth knowledge of the subject and being able to communicate this information clearly to your audience. There are a few ways businesses can show their expertise:

Authoritativeness:

In order to be seen as authoritative, businesses need to produce high-quality content that is well researched and accurate. They should also be active on social media and in other online spaces where their target audience is spending time. Additionally, businesses can build up their authority by earning links from other high-quality websites.

Trustworthiness:

Trustworthiness is perhaps the most important factor in determining whether or not a website will be successful in ranking higher in search engine results pages. Google wants to see that businesses are transparent and honest in their dealings. This means being upfront about who you are, what you do, and what your intentions are. Additionally, businesses should have a privacy policy and terms of service that are easy to find and understand.

Get more tips by reading 5 Ways to Get Your Medical Website to the Top of Google.

Improving Your E-A-T

There are a few steps medical websites can take to improve their E-A-T:

1. Define your niche and focus on becoming an expert in that area.

2. Produce high-quality, well-researched content.

3. Be active on social media and in other online spaces where your target audience is spending time.

4. Build links from other high-quality websites.

5. Make sure your privacy policy and terms of service are easy to find and understand.

By following these steps, businesses can improve their E-A-T and rank higher in search engine results pages. Google’s algorithm update has changed the way businesses need to operate online, but by understanding what is important to Google and taking steps to improve in those areas, businesses can still be successful. Good E-A-T is essential for any business that wants to rank higher in search engine results pages.