Omnichannel vs Multichannel Support

The healthcare industry is very competitive, which is why organizations need to be acutely attuned to their customers’ needs to remain in business. A good customer service strategy allows you to deliver positive patient experiences, motivating them to remain loyal to your practice or organization. Conversely, a poor customer service strategy can lead to patient dissatisfaction and erosion of trust. It can significantly undermine your organization’s reputation and drive your customers into the arms of your competitors.

Two common strategies you can leverage to enhance service delivery at your health call center are multichannel and omnichannel support. Let’s explore how each works to help you create the right strategy for your healthcare business.

Multichannel Channel Customer Support

Multichannel customer service involves offering support through multiple communication channels such as phone calls, emails, chatbots, and social media platforms. Each channel operates independently, allowing patients to choose their preferred contact method. For instance, patients can schedule appointments via phone, inquire about prescription refills via email, or seek assistance through live chat on the organization’s website.

Although multichannel service provides flexibility and convenience, it can result in disjointed experiences as interactions across channels are not synchronized. That’s where omnichannel customer support comes in.

Omnichannel Customer Support

Omnichannel customer service takes multichannel support a step further by providing an integrated experience across all communication channels. In an omnichannel approach, patient interactions are unified and synchronized, regardless of the channel used. Patients can initiate contact through one channel and seamlessly transition to another without losing context or repeating information.

For example, a patient could start a conversation about a medication refill request via email and follow up with a phone call without experiencing any communication gaps. Omnichannel customer service aims to deliver consistency, continuity, and personalized experiences. As such, organizations that employ this strategy typically enjoy stronger patient-provider relationships.

Multichannel vs Omnichannel Customer Support—Which Strategy Is Better?

Now that you understand the difference between multichannel and omnichannel customer support, you might be wondering which strategy to use. The truth is omnichannel customer support is indispensable in today’s highly digitized landscape. Customers expect seamless and integrated experiences. This means they can be easily turned off when a business’s customer support seems disjointed.

Leveraging an omnichannel customer support strategy in your medical call center services can help you create more satisfying patient experiences. This, in turn, will motivate your patients to stay loyal to your business. If you’d like to create a more effective customer support strategy at your medical call center, contact Sequence Health to learn about our services.