Why Patient Portals Are Important in Healthcare
Posted by Jeff Tormey on September 7th, 2020 | 2 weeks agoWith the advent of the Internet came a highly disruptive innovation for healthcare organizations: patient portals. Now, patients can take a much more active role …
Top Criteria For Choosing A Healthcare CRM Platform
Posted by Jeff Tormey on August 31st, 2020 | 3 weeks agoChoosing a CRM is a big decision. You have to spend the money on the CRM itself. Then you have to construct it to fit …
Patient Engagement in Healthcare: How Understanding The Patient Experience Produces Better Outcomes
Posted by Jeff Tormey on August 17th, 2020 | 1 month agoPatient engagement is a term commonly used in healthcare organizations. It’s used so much that its meaning has become muddied and those who discuss it …
How To Identify Target Market Characteristics for Healthcare Marketing
Posted by Jeff Tormey on August 3rd, 2020 | 2 months agoIdentifying your target market & its characteristics is a key aspect of any marketing initiative. No matter how large or small your business is, you …
Video Marketing Strategy for Healthcare & Medical Practices
Posted by Jeff Tormey on July 20th, 2020 | 2 months agoOn the Internet, content is king. This doesn’t just refer to written content, either. The average American spends hours every day watching online video. But …