The Difference Between Medical SEO and SEM
Do you run a multi-location healthcare facility and want to find ways to promote your business? Then, it is important that you know about medical SEO and SEM. They go a long way to customize your marketing by making your website more visible on search engines. Here is what to know about them and how they compare.
What Is Medical SEO?
Medical SEO (Search Engine Optimization) is a strategy that healthcare centers use to boost their web pages, making sure they are more visible to patients and clients. When you use SEO, search engines can easily understand your website, and the reward is that it gets pushed to the top of the results pages. Your patients and other key stakeholders can rely on Google to learn more about your company. SEO experts know how to make use of target keywords, create quality content, and improve your website for it to rank better.
What Is Medical SEM?
The difference between medical SEO and medical SEM is that for SEM (Search Engine Marketing), your healthcare facility pays for ads that push you to the top of pages in search engines. It is a strategy in digital marketing for pay-per-click ads in the healthcare center to help improve your website’s ranking. You purchase these ads through auctions, where you bid for keywords and win based on your bid’s status. Remember that these keywords must be relevant to your industry and what your company does.
What Is the Difference Between Medical SEO vs. SEM?
SEM and SEO can be confusing at first, so how do you know which is the best way to go for your healthcare center? What is the difference?
Cost
Mainly, SEO is a free search strategy that allows your website to rank high organically. It is more long-term, thanks to the use of relevant keywords. However, SEM is a paid technique using pay-per-click advertising.
Timeline
SEO is more of a long-term approach because the results need a little more time to take effect. It is more gradual, so it takes a little longer to work. As for SEM, the results are almost instant. The only issue is that, unlike organic SEO, SEM strategies don’t last long, as the visibility stops when the advertising budget runs out.
Talk to the Experts
Both SEO and SEM have their advantages and disadvantages, so you should consider what works best for your healthcare center. You can even use both methods for the best results. If you want to take advantage of medical SEO or SEM to promote your facility, contact our experts at Sequence Health.