Video is a highly important aspect of online business and has been for the better part of a decade. In 2018, viewers were spending almost 7 hours per week watching online video, and that number goes up as the viewers get younger.
To capture the attention of all generations, and to be able to convey your message in a more effective way, your healthcare business needs to start using video as soon as possible.
Excuses For Not Using Healthcare Videos
- It’s too expensive. Although online video can be expensive, it does not need to be. More and more, people are consuming content made with no editing filmed on smartphones. This can be done by any business!
- It’s hard to track. This is absolutely false, as Youtube, Google Analytics, Facebook, and Instagram all allow you to track metrics. It’s up to you to correlate them to business objectives.
Why Should Healthcare Businesses Use Video?
- Videos make excellent testimonials, which help build trust in your brand and authority in your niche. People trust what they can see, and they are more drawn to people who are talking to them directly on video. Best of all, if you can use these videos to show results, it makes for a powerful marketing tool with strong social proof.
- Healthcare videos can be used to educate and inform patients about their health conditions. Patients want to learn about their conditions in order to understand what they’re dealing with and ease the anxieties they may have about living with or treating their conditions. This also shows that you know what you’re talking about, building trust among your viewers.
- Social media is video-friendly. Facebook and Instagram prioritize videos in their algorithms, allowing you to reach greater numbers of people with a video post.
Tips for Effective Healthcare Videos
- Focus on what your patients care about. When posting a video about a certain condition, you’ll want to use the video to ease their anxieties while also giving them the most important information they need.
- Optimize for mobile devices. The majority of video views are done on mobile devices, and vertical video is becoming more and more common.
- Keep in mind the platform when you’re uploading videos. Snapchat and Instagram Stories are meant specifically for vertical video, whereas Youtube and your website are more for traditional horizontal videos.