ATLANTA (May 12, 2017) Sequence Health is proud to announce their selection for speakers to address both the Healthcare Internet Conference (HCIC) on October 23, 2017 from 1-4 pm and at the Society for Healthcare Strategy & Market Development (SHSMD) Connections event on September 25, 2017 from 11:30-12:30 pm.
HCIC 2017 is the premier conference for healthcare marketing, IT, public relations and communication leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile and CRM strategies. Kris Altiere, Director of Marketing for Sequence Health, will be speaking with Joan Kantor Manager of Digital Marketing for Northern Westchester Hospital in a session titled: “Digital Marketing on a Budget: Content Drives Conversion and Cost Per Lead Across Channels.” During the session, attendees will learn how Northern Westchester Hospital efficiently drives traffic to their website from content across multiple digital channels on a small budget.
“Community hospitals typically have a very small marketing team, if they’re lucky enough to have one at all,” stated Altiere. “The key to overperforming with such limited resources is utilizing a variety of digital platforms to deliver valued content and a consistent brand identity. I’m looking forward to an engaging dialogue with Joan Kantor on how her organization accomplished this.”
The second event, SHSMD 2017 Connections, is a premier conference for healthcare marketing, public relations and communications, and strategic planning professionals. John Richmond, CEO of Sequence Health, will be speaking with Aaron Lloyd, Director of the Bariatric and Minimally Invasive Surgery Program for Fresno Heart and Surgical Center in a session titled: “How Fresno Heart Utilized Advanced Tracking Mechanisms to Become The Busiest Bariatric Program in California.”
The discussion will focus on how the center tracks ‘leads’ from first contact all the way through post-op and how it uses the lessons learned to plan for the future. Most surgical programs can tell you how many cases they did in a year, but there is no insight on patients that decided not to move forward with treatment. The session will share how effective tracking can be used to discover how many people are slipping through the cracks, and at what point in the process they are dropping off.
To learn more about these topics or for more information on Sequence Health services, please contact us at 888.986.3638 or reach us online. Visit the HCIC 2017 and SHSMD 2017 for more information on the conferences and to register to attend these engaging and highly informative events.
About Sequence Health
Sequence Health is a cloud-based technology and services company that improves profitability and patient outcomes for hospitals and practices through end-to-end patient engagement solutions backed by clinical and non-clinical teams. Sequence Health uses its HIPAA compliant platform to measure every touchpoint and enhance communication between multidisciplinary clinicians throughout complete patient journeys. Since 2004, leading providers have trusted Sequence Health to track, manage and engage patients throughout the entire care continuum.